On tonight's "Celebrity Apprentice 5" magician Penn Jillette became the twelfth star fired by Donald Trump. The episode began with the teams
learning that their new task was to create an in-store display and a signature slogan for Trump's new cologne Success. Aubrey O'Day was picked as project manager for Unanimous, while Clay Aiken stepped up for the job on Forte. On Unanimous, Aubrey relished her role as leader and took the reins on most of the creative decisions. On Forte, Clay decided to lead by consensus and listened to everyone's ideas, including Penn who came up with the slogan "You Earned It". Ironically, both teams designed similar displays that featured the cologne boxes as skyscrapers. Forte decided to add a large photo of Dayana posing with a man and the cologne. On Unanimous, Aubrey came up with the idea of taking a picture of Eric Trump and including his silhouette on the display. The teams then presented their displays to the Macy's executives, before the winner was decided. In the boardroom, Trump revealed that the execs liked aspects of both displays and also disliked aspects of them too. It was a close call, but in the end the judges awarded Aubrey's team the win. Trump had originally planned to give the winning PM $100,000 if he loved that team's display, but since the decision was so close he decided instead to give Aubrey $40,000 and everyone else $10,000 each. On Forte, project manager Clay decided to save Lisa from elimination, meaning Penn and Dayana would join him in the boardroom. Even though it was her sixth time being brought back, Trump felt Dayana shouldn't be fired since the execs loved her photo. Instead, he placed the blame on Penn because the execs hated the slogan he created. With that, Penn became the twelfth contestant fired by Donald. Now six celebrities remain, who will go home next?